By Courtney Brady, Senior Consultant and Event Specialist
The fall event season is upon us. Many of you are facing the tough decision to cancel your gala or other event because of COVID-19. Yes, you can go virtual and still raise money. But where do you start?
Going virtual does not have to be overly complex and intimidating. We have a few tips to get you started that will help you preserve your commitment to your organization’s mission while adapting to the current environment.
Events should never be the primary method of fundraising because the relationships they create are often transactional and short-term. However, when part of a comprehensive fundraising program, events can build awareness and generate energy around a cause.
You don’t have to create the ultimate online extravaganza to be successful. Keep it simple. Focus on highlighting donor impact and your fundraising goal. In the end, it is important to be succinct. Get right to the point, communicate what you need, and make the ask because donors are giving.
Here’s how:
Are you taking your fall event online? Let us help. Schedule a free 15-minute strategy session with a Winkler Group senior consultant and you’ll have ideas and strategies that work for you. Schedule your session HERE.
The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)