Charleston Southern University

CASE STUDY DETAILS

SECTOR:
LOCATION:
Charleston, SC
THE IMPACT:

Charleston Southern University

Working with the Winkler Group, Charleston Southern University raised more money in the first nine months of its Limitless campaign than at any other time in the university’s history. The university also received the largest single gift in its history—a gift to name the CSU business school.

The Winkler Group led Charleston Southern University to develop advancement practices that revolutionized the university’s approach to fundraising. A tradition of under-asking or blanket-asking of key donors was replaced with a culture of philanthropy based on personal relationships. Now, donors are properly stewarded and engaged in the life of CSU. Donors are encouraged to stretch in their giving. Strategic partnerships and tailored asks build momentum among donors and result in additional gifts.

The Result

The Limitless campaign will transform the Charleston Southern University campus and build a new NCAA Division I arena/convocation center. It will also enhance the student experience while advancing the three primary goals of the university’s strategic plan: enrollment, retention, and graduation.

Ready to launch a capital campaign?