Florence Griswold Museum

CASE STUDY DETAILS

SECTOR:
LOCATION:
Old Lyme, CT
THE IMPACT:

Florence Griswold Museum

The Florence Griswold Museum in Old Lyme, Connecticut, is a jewel. Located on the banks of the Lieutenant River, the historic Georgian home and surrounding landscape was home to the celebrated 19th-century Lyme Art Colony. Today, the museum boasts one of the largest collections of American Impressionist art and popular changing exhibitions.

The Florence Griswold Museum turned to the Winkler Group to help create the most comprehensive plan in the museum’s history. The process brought together members, patrons, volunteers, trustees, staff, and the local community so that all perspectives and viewpoints could be considered. It also set the stage for an ambitious campaign to reimagine the entire campus.

The Result

The $20 million campaign is building new galleries, expanding the Artist’s Trail, and enhancing the visitors’ experience. Donors are giving the largest gifts the museum has ever received because they helped guide decisions across the museum.  

Ready to launch a capital campaign?