One80 Place’s mission is to end and prevent homelessness. Because the lack of affordable housing in the South Carolina Lowcountry is the primary driver of homelessness, One80 Place launched a campaign to build 70 units of affordable housing on vacant land next to its shelter in the heart of downtown Charleston.

The Winkler Group worked closely with One80 Place to develop campaign messaging that linked affordable housing with ending homelessness. Board members and steering committee members, through Winkler Group-led training, became strategic ambassadors for the project.