Peterson Health has been a trusted healthcare provider in the Texas Hill Country for over 70 years, serving nine counties with a reputation for personalized, high-quality care. As the community’s needs evolved, hospital leadership recognized that their existing facilities were no longer sufficient to meet demand—particularly in outpatient care and surgical services.

Initially, Peterson Health planned a campaign focused on smaller facility renovations. But after an in-depth campaign feasibility study with the Winkler Group, it became clear that donors wanted something more visionary. Community members weren’t just looking to maintain the status quo—they wanted to see Peterson Health boldly step into the future.

That shift in thinking laid the foundation for one of the largest and most successful fundraising efforts in the hospital’s history.

The Campaign: Aligning Purpose with Possibility

Our feasibility study revealed strong community pride in Peterson Health, but also an appetite for more ambitious improvements than the hospital had originally envisioned.

With that knowledge, we worked closely with leadership to reimagine the campaign around a transformative project: constructing a new, state-of-the-art surgery center that would expand outpatient services and deliver advanced care locally.

Together, we built a strategy that: elevated the campaign’s vision to match donor expectations, aligned messaging around future-focused patient care and improved access, and positioned the project as a catalyst for the region’s long-term health and economic wellbeing.

We also guided campaign leaders to make bold, well-timed asks, particularly among donors who had the potential to stretch their giving. One such donor increased their original seven-figure pledge by 230%, ultimately making the largest single gift in Peterson Health’s history—securing naming rights for the new facility.