Peterson Health, located in the Texas Hill Country, is a 70-year-old institution that serves nine counties. The Winkler Group’s campaign study indicated support for a campaign based on Peterson’s reputation for excellence. But the priorities were not inspiring the stretch gifts the hospital sought.
During the campaign planning phase, the Winkler Group worked with the hospital’s executive leadership, including the board of directors, to think beyond the original priorities. It became clear that the community wanted the hospital to think bigger and focus on the future.