Why We Predict 2021 Will Be the Year of the Transformational Gift
January 4, 2021

Written by Jessica Browning, Principal and Executive Vice President KPIs Giving during the pandemic has surprised us—in a good way.  From the beginning, we predicted that donors would be generous in response to the crisis, but we weren’t prepared for the levels of generosity we’ve witnessed. AFP’s Fundraising Effectiveness Project, which tracks quarterly giving in...

Proof that Donors
are Giving Big
December 7, 2020

Written by Jessica Browning, MBA, Principal and Executive Vice President Donors are giving. It’s a message we’ve been sending since the early days of the pandemic. But we’re revising that message based on what we’ve seen in the past month. Donors aren’t just giving…they’re stretching. It’s why we’re predicting that nonprofits will see substantial major gifts...

New KPIs to Define Fundraising Success During a Tumultuous YearNovember 19, 2020

Written by Sarah Evans Sprinkle, Senior Consultant KPIs As fundraisers, you’ve probably read every article on Key Performance Indicators (KPIs) to measure fundraising success. But those KPIs probably aren’t the best measure of success in a 2020 that has thrown us all some real curveballs.  Because the Winkler Group has had the opportunity to serve...

Struggling to Execute an Overly Complicated Strategic Plan?November 4, 2020

We all know the importance of strategic planning. But there’s probably a good chance that you have been involved in a strategic planning process that didn’t work.  One that resulted in a beautiful list of goals and objectives—but sat on a shelf, unopened.  Or one that was so detailed, staff was too paralyzed to proceed.   ...

Bogged Down in a Strategic Plan That’s Too Unrealistic?October 1, 2020

We all know the importance of strategic planning.   But there’s probably a good chance that you have been involved in a strategic planning process that didn’t work.  One that resulted in a beautiful list of goals and objectives—but sat on a shelf, unopened.  Or one that was so detailed, staff was too paralyzed to proceed.   ...

An Easier Way to Raise MoneySeptember 1, 2020

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

Canceling Your Fall Event? You Can Still Raise Money Virtually with These TipsJuly 21, 2020

By Courtney Brady, Senior Consultant and Event Specialist The fall event season is upon us. Many of you are facing the tough decision to cancel your gala or other event because of COVID-19.  Yes, you can go virtual and still raise money. But where do you start? Going virtual does not have to be overly...

GIVING USA: What Americans gave in 2019 and why it mattersJune 16, 2020

You’re out for a bike ride and you see a big hill ahead.  Do you slow down?  No, you build up speed because momentum will help you get over the hill faster and easier.  COVID-19 is a mountain we’re all still climbing.  Recovery is on the other side and we’re headed for it.  Knowing what...

Two Unprecedented Crises Facing FundraisersJune 9, 2020

As if a national pandemic wasn’t enough, a second crisis has hit our country and has left so many of us sad, angry, and in despair.  Many fundraisers are questioning, once again, whether now is an appropriate time to communicate with donors and ask them for support. Our message is clear: it is more important...

Nonprofits Can, and Will, Unify UsJune 4, 2020

The past week has crystalized our belief that nonprofit organizations are critical to our communities. They perpetuate good in the world.  They drive social justice and human dignity.  We are honored to walk beside these organizations as they help communities heal and grow together. We tell our consultants that listening is their most important tool.  By listening...

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

  • Over $1 Billion Raised
  • Our campaigns achieve 117% of their original goals
  • Our consultants have 200 years of fundraising experience