written by Tim Winkler, Jim Bush, and Jessica Browning, Winkler Group Principals The Giving USA 2021 report can be summarized in four words: Americans are extremely generous. In a year filled with tremendous heartbreak, giving soared to record highs. Giving in 2020 grew 5.1 percent to $471.44 billion, a level we have never seen before. Giving as...
Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year. Donor retention isn’t hard. Clearly it’s worthwhile. So why are we, as fundraising professionals,...
So, you’re thinking about a capital campaign. Chances are, your board is asking: How much can we raise? And how quickly can we start raising money? Dream big, but don’t jump in too quickly. Starting a campaign without a campaign study is like building a house without a blueprint. Our newest resource, The Campaign Readiness...
By Jim Bush, Winkler Group President and Principal When the economy is strong, giving is strong. Too many fundraising professionals are still hiding behind economic uncertainty as a reason to keep their ambitious plans on hold. It’s time to dust off those plans. Why? The experts predict strong economic growth for the rest of 2021. ...
It’s tempting for a trustee to dream about what could be accomplished with a new science lab, more scholarships, or even a larger endowment. It’s equally tempting to try to erase projected deficits or to fund necessary programs simply by raising fundraising goals. After all, a board member’s role includes being a visionary and ensuring...
written by Jessica Browning, Principal & Executive Vice Presidentoriginally featured as a guest blog for the Dorothy A. Johnson Center for Philanthropy Over the last twelve months, philanthropy has been on a roller coaster ride and we, as fundraising professionals, have done our best to hold on. Many of us closed our eyes in fear...
Guest post by Teri Behrens, Ph.D, and Michael Layton, Ph.D This post first appeared as part of the Dorothy A. Johnson Center for Philanthropy's 11 Trends in Philanthropy for 2021 report in January 2021. View the full report at this link: https://johnsoncenter.org/trends The Nonprofit Ecosystem At the Dorothy A. Johnson Center for Philanthropy, we think of philanthropy as...
Written by Jim Bush, Principal and President KPIs Donors are actively giving large and transformational gifts despite the pandemic. We’ve seen ample evidence of generosity across the country and across nonprofit sectors. There are two primary factors motivating today’s record gifts. Understanding these motivators is key to securing the transformational gifts that are on the...
Written by Jessica Browning, MBA, Principal and Executive Vice President Donors are giving. It’s a message we’ve been sending since the early days of the pandemic. But we’re revising that message based on what we’ve seen in the past month. Donors aren’t just giving…they’re stretching. It’s why we’re predicting that nonprofits will see substantial major gifts...
Written by Sarah Evans Sprinkle, Senior Consultant KPIs As fundraisers, you’ve probably read every article on Key Performance Indicators (KPIs) to measure fundraising success. But those KPIs probably aren’t the best measure of success in a 2020 that has thrown us all some real curveballs. Because the Winkler Group has had the opportunity to serve...
The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)
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