Waiting to Launch Your Campaign is a MistakeApril 14, 2021

By Jim Bush, Winkler Group President and Principal When the economy is strong, giving is strong. Too many fundraising professionals are still hiding behind economic uncertainty as a reason to keep their ambitious plans on hold.  It’s time to dust off those plans.  Why? The experts predict strong economic growth for the rest of 2021. ...

Danger Ahead: Allowing Want to Drive Academic Fundraising GoalsApril 8, 2021

It’s tempting for a trustee to dream about what could be accomplished with a new science lab, more scholarships, or even a larger endowment. It’s equally tempting to try to erase projected deficits or to fund necessary programs simply by raising fundraising goals. After all, a board member’s role includes being a visionary and ensuring...

Fundraising Misconceptions in 2021April 1, 2021

written by Jessica Browning, Principal & Executive Vice Presidentoriginally featured as a guest blog for the Dorothy A. Johnson Center for Philanthropy Over the last twelve months, philanthropy has been on a roller coaster ride and we, as fundraising professionals, have done our best to hold on. Many of us closed our eyes in fear...

Dynamic and Disruptive Forces are Increasingly at WorkMarch 1, 2021

Guest post by Teri Behrens, Ph.D, and Michael Layton, Ph.D This post first appeared as part of the Dorothy A. Johnson Center for Philanthropy's 11 Trends in Philanthropy for 2021 report in January 2021. View the full report at this link: https://johnsoncenter.org/trends The Nonprofit Ecosystem At the Dorothy A. Johnson Center for Philanthropy, we think of philanthropy as...

What’s Driving Record Giving
May Surprise You
February 8, 2021

Written by Jim Bush, Principal and President KPIs Donors are actively giving large and transformational gifts despite the pandemic. We’ve seen ample evidence of generosity across the country and across nonprofit sectors.  There are two primary factors motivating today’s record gifts.  Understanding these motivators is key to securing the transformational gifts that are on the...

Proof that Donors
are Giving Big
December 7, 2020

Written by Jessica Browning, MBA, Principal and Executive Vice President Donors are giving. It’s a message we’ve been sending since the early days of the pandemic. But we’re revising that message based on what we’ve seen in the past month. Donors aren’t just giving…they’re stretching. It’s why we’re predicting that nonprofits will see substantial major gifts...

New KPIs to Define Fundraising Success During a Tumultuous YearNovember 19, 2020

Written by Sarah Evans Sprinkle, Senior Consultant KPIs As fundraisers, you’ve probably read every article on Key Performance Indicators (KPIs) to measure fundraising success. But those KPIs probably aren’t the best measure of success in a 2020 that has thrown us all some real curveballs.  Because the Winkler Group has had the opportunity to serve...

An Easier Way to Raise MoneySeptember 1, 2020

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

GIVING USA: What Americans gave in 2019 and why it mattersJune 16, 2020

You’re out for a bike ride and you see a big hill ahead.  Do you slow down?  No, you build up speed because momentum will help you get over the hill faster and easier.  COVID-19 is a mountain we’re all still climbing.  Recovery is on the other side and we’re headed for it.  Knowing what...

Churches and Faith-Based Fundraising: Recommendations for Recovery and GrowthApril 28, 2020

Download Full Whitepaper Watch the Webinar Written by Nikki Rach, Director of Client Services KPIs The new realities of the pandemic are beginning to have a financial impact on our churches. But there is some good news among the challenges churches are facing. According to a LifeWay Research survey of 400 pastors, about half said...

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

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