Trends that Will Shape
Philanthropy in 2022 – Part I
December 9, 2021

The last two years have been anything but predictable. Will 2022 be another aberration or will we return to pre-pandemic trends in giving? Written by Jessica Browning, Principal and EVP, Winkler Group We've seen the sector embrace the new and the old; developing innovative and creative solutions to meet and overcome challenges presented by the...

The Real ROI of an OutsiderDecember 1, 2021

We are often asked why organizations should invest their resources in outside counsel to lead their capital campaign. Written by Rachel Santos It’s a valid question. As nonprofit leaders, you exist to serve your constituents and make sure every donor dollar is put to its highest and best use. Let’s look at the question in...

St. Andrew’s Anglican Church: A Case StudyNovember 18, 2021

St. Andrew’s Anglican Church, located in Mt. Pleasant, South Carolina, had long planned to build an educational building beside their sanctuary. Written by Jessica Garrett and Timothy M. Winkler, Sr., MA, CFRE Their church was growing. Over 2,000 members attended their Mt. Pleasant services on any given Sunday; hundreds participated in ministry and educational ministries...

Pioneering DAF Research Released TodayNovember 11, 2021

By Jim Bush, Principal and President, Editorial Review Board Member for Giving USA The Giving Institute released today their Special Report on Donor Advised Funds. The study—the largest of its kind to date—analyzed $75 billion in grant dollars from DAFs made to more than 240,000 recipient nonprofit organizations between 2014 and 2018. As members of...

Taking the Mystery Out of Capital Campaigns: Four Benchmarks to SuccessOctober 6, 2021

WHAT MAKES SOME CAMPAIGNS WILDLY SUCCESSFUL WHILE OTHERS BARELY HIT THEIR GOALS? The answer is more straightforward than you think.  Successful campaigns can be traced back to four fundamental elements—we call them pillars because they are as essential to a campaign as four walls are to a building.  An organization that possesses the four pillars...

3 Factors Converge to Create Big Opportunities for Human Service OrganizationsOctober 1, 2021

Written by Jessica Browning Three historic factors are converging right now to create a fundraising season for human service organizations that is like no other:  the outpouring of support from donors during the pandemic, the federal government’s landmark investment in recovery, and a stock market that keeps climbing.  The three factors are explained below, followed...

Strategies to Turn New 2020 Donors into Leadership GiversAugust 24, 2021

EASY-TO-IMPLEMENT STRATEGIES DESIGNED TO BOOST RETENTION AND BETTER ENGAGE YOUR DONORS. Four of every five new donors will not give you a second gift.  Consider the missed opportunities each of these four lapsed donors represent: future campaign lead gifts, trusted board members, annual major donors.  Capturing their interest is so much harder than keeping it…so...

An open letter to fundraising professionals: Keep fundraising even as COVID spikesAugust 18, 2021

Written by Winkler Group Principals: Timothy M. Winkler, Sr., CEO; Jim Bush, President; Jessica Browning, Executive Vice President Please keep fundraising—even as the country grapples with increasing numbers of COVID cases. You may be hesitant to reach out and ask for your donors’ help, thinking they have more important things to focus on.  If we have learned...

Five Key Takeaways from Giving USA 2021: Member NotesJune 15, 2021

written by Tim Winkler, Jim Bush, and Jessica Browning, Winkler Group Principals The Giving USA 2021 report can be summarized in four words: Americans are extremely generous.    In a year filled with tremendous heartbreak, giving soared to record highs.  Giving in 2020 grew 5.1 percent to $471.44 billion, a level we have never seen before. Giving as...

An Easier Way to Raise MoneyMay 11, 2021

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

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The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

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