Taking the Mystery Out of Capital Campaigns: Four Benchmarks to SuccessOctober 6, 2021

WHAT MAKES SOME CAMPAIGNS WILDLY SUCCESSFUL WHILE OTHERS BARELY HIT THEIR GOALS? The answer is more straightforward than you think.  Successful campaigns can be traced back to four fundamental elements—we call them pillars because they are as essential to a campaign as four walls are to a building.  An organization that possesses the four pillars...

3 Factors Converge to Create Big Opportunities for Human Service OrganizationsOctober 1, 2021

Written by Jessica Browning Three historic factors are converging right now to create a fundraising season for human service organizations that is like no other:  the outpouring of support from donors during the pandemic, the federal government’s landmark investment in recovery, and a stock market that keeps climbing.  The three factors are explained below, followed...

Strategies to Turn New 2020 Donors into Leadership GiversAugust 24, 2021

EASY-TO-IMPLEMENT STRATEGIES DESIGNED TO BOOST RETENTION AND BETTER ENGAGE YOUR DONORS. Four of every five new donors will not give you a second gift.  Consider the missed opportunities each of these four lapsed donors represent: future campaign lead gifts, trusted board members, annual major donors.  Capturing their interest is so much harder than keeping it…so...

An open letter to fundraising professionals: Keep fundraising even as COVID spikesAugust 18, 2021

Written by Winkler Group Principals: Timothy M. Winkler, Sr., CEO; Jim Bush, President; Jessica Browning, Executive Vice President Please keep fundraising—even as the country grapples with increasing numbers of COVID cases. You may be hesitant to reach out and ask for your donors’ help, thinking they have more important things to focus on.  If we have learned...

Five Key Takeaways from Giving USA 2021: Member NotesJune 15, 2021

written by Tim Winkler, Jim Bush, and Jessica Browning, Winkler Group Principals The Giving USA 2021 report can be summarized in four words: Americans are extremely generous.    In a year filled with tremendous heartbreak, giving soared to record highs.  Giving in 2020 grew 5.1 percent to $471.44 billion, a level we have never seen before. Giving as...

An Easier Way to Raise MoneyMay 11, 2021

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

Winkler Group Invited to Lead Multiple Sessions at Planet Philanthropy 2021May 4, 2021

The Winkler Group is proud to sponsor and present at AFP Florida's Planet Philanthropy, held June 6 – 8 at the Caribe Royale Resort in Orlando. The annual event draws hundreds of nonprofit leaders from across the state to learn best practices from each other and from industry leaders.  This year marks the eighth time the Winkler Group...

Only Fools Rush In: Measure Your Next Campaign with This Free ResourceApril 20, 2021

So, you’re thinking about a capital campaign. Chances are, your board is asking:  How much can we raise?  And how quickly can we start raising money? Dream big, but don’t jump in too quickly.  Starting a campaign without a campaign study is like building a house without a blueprint.  Our newest resource, The Campaign Readiness...

Waiting to Launch Your Campaign is a MistakeApril 14, 2021

By Jim Bush, Winkler Group President and Principal When the economy is strong, giving is strong. Too many fundraising professionals are still hiding behind economic uncertainty as a reason to keep their ambitious plans on hold.  It’s time to dust off those plans.  Why? The experts predict strong economic growth for the rest of 2021. ...

Danger Ahead: Allowing Want to Drive Academic Fundraising GoalsApril 8, 2021

It’s tempting for a trustee to dream about what could be accomplished with a new science lab, more scholarships, or even a larger endowment. It’s equally tempting to try to erase projected deficits or to fund necessary programs simply by raising fundraising goals. After all, a board member’s role includes being a visionary and ensuring...

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The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

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