WHAT MAKES SOME CAMPAIGNS WILDLY SUCCESSFUL WHILE OTHERS BARELY HIT THEIR GOALS? The answer is more straightforward than you think. Successful campaigns can be traced back to four fundamental elements—we call them pillars because they are as essential to a campaign as four walls are to a building. An organization that possesses the four pillars...
Download Full Whitepaper Watch the Webinar Written by Jessica Browning, Principal and Executive Vice President The nonprofit sector is facing a crisis: dangerously low donor retention rates. Today, less than half of the average organization’s donors (43.6 percent in 2020) will give again the following year (AFP Global, 2021). Over time, the impact of this...
EASY-TO-IMPLEMENT STRATEGIES DESIGNED TO BOOST RETENTION AND BETTER ENGAGE YOUR DONORS. Four of every five new donors will not give you a second gift. Consider the missed opportunities each of these four lapsed donors represent: future campaign lead gifts, trusted board members, annual major donors. Capturing their interest is so much harder than keeping it…so...
Written by Winkler Group Principals: Timothy M. Winkler, Sr., CEO; Jim Bush, President; Jessica Browning, Executive Vice President Please keep fundraising—even as the country grapples with increasing numbers of COVID cases. You may be hesitant to reach out and ask for your donors’ help, thinking they have more important things to focus on. If we have learned...
written by Jessica Browning, Principal & Executive Vice President A recent study by the Fundraising Effectiveness Project (FEP) found that the overall 2020 donor retention rate was 43.6%—and less than one in five donors who gave for the first time in 2019 to a charity didn’t give to the same charity last year (2020). Over...
Throughout the pandemic, many nonprofit organizations turned disruption into an opportunity for innovation. They found new ways to operate and make an even bigger impact on their communities. An effective—and updated—strategic plan is a must for your organization to work at optimum efficiency and capitalize on your new opportunities. Nonprofits can learn how to update their...
A comprehensive guide to re-evaluating an existing strategic plan or developing a new one. Nonprofits have turned disruption into innovation. There’s little doubt that the landscape for nonprofits has changed this past year—we’ve discovered what never worked well, or what opportunities we had been missing all along. These new opportunities can take an organization, a...
Guest post by Tamela A. Spicer, M.A., Program Manager, Dorothy A. Johnson Center for Philanthropy The strategic planning process can be a big investment for any organization to undertake. Done well, it will take time and resources. Not only is the planning process a way for the board and staff to map out the future...
written by Tim Winkler, Jim Bush, and Jessica Browning, Winkler Group Principals The Giving USA 2021 report can be summarized in four words: Americans are extremely generous. In a year filled with tremendous heartbreak, giving soared to record highs. Giving in 2020 grew 5.1 percent to $471.44 billion, a level we have never seen before. Giving as...
Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year. Donor retention isn’t hard. Clearly it’s worthwhile. So why are we, as fundraising professionals,...
The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)
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