Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year. Donor retention isn’t hard. Clearly it’s worthwhile. So why are we, as fundraising professionals,...
By Courtney Brady, Senior Consultant and Event Specialist The fall event season is upon us. Many of you are facing the tough decision to cancel your gala or other event because of COVID-19. Yes, you can go virtual and still raise money. But where do you start? Going virtual does not have to be overly...
You’re out for a bike ride and you see a big hill ahead. Do you slow down? No, you build up speed because momentum will help you get over the hill faster and easier. COVID-19 is a mountain we’re all still climbing. Recovery is on the other side and we’re headed for it. Knowing what...
As if a national pandemic wasn’t enough, a second crisis has hit our country and has left so many of us sad, angry, and in despair. Many fundraisers are questioning, once again, whether now is an appropriate time to communicate with donors and ask them for support. Our message is clear: it is more important...
The past week has crystalized our belief that nonprofit organizations are critical to our communities. They perpetuate good in the world. They drive social justice and human dignity. We are honored to walk beside these organizations as they help communities heal and grow together. We tell our consultants that listening is their most important tool. By listening...
To say that a lot has changed since last weekend is an understatement. While the causes and effects of COVID-19 on the philanthropic landscape will likely be much different from the Great Recession of 2008, there are striking similarities when it comes to fundraising. I experienced 2008 first-hand through the eyes of the schools,...
As the Winkler Group turns 15 years old this year, I wanted to share with you a list of lessons I've learned while serving the clients that we are so grateful for. Honor the Lord in all we do. Always be proactive in seeking ways to improve. Daily. What excites me the most, after 15...
The founders of our country built more than just a new nation. They pioneered a new concept...philanthropy. In honor of Independence Day, the Winkler Group honors Benjamin Franklin's contributions to fundraising and the lessons that still ring true today. In 1751, Benjamin Franklin’s long-time friend, Dr. Thomas Bond, recognized that Philadelphia needed a facility to...
Written by Jessica Browning, Winkler Group Principal and EVP and member of Giving USA Editorial Board. Giving USA 2019 was released today. Here are our key takeaways from the highly anticipated report on philanthropic giving in America. Takeaway 1: Get Ready for a Slowdown? While 2018 giving increased in current dollars to $422.71 billion, there...
Charitable giving was up once again in 2018; however, the numbers should be a wake-up call to everyone in development and advancement. Giving in 2018 was up 1.6% over the prior year. But remember, it increased by 8% in 2017. The increase in giving came from gifts of $1,000 and above (which rose 2.6% over...
The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)
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