Waiting to Launch Your Campaign is a MistakeApril 14, 2021

By Jim Bush, Winkler Group President and Principal When the economy is strong, giving is strong. Too many fundraising professionals are still hiding behind economic uncertainty as a reason to keep their ambitious plans on hold.  It’s time to dust off those plans.  Why? The experts predict strong economic growth for the rest of 2021. ...

Danger Ahead: Allowing Want to Drive Academic Fundraising GoalsApril 8, 2021

It’s tempting for a trustee to dream about what could be accomplished with a new science lab, more scholarships, or even a larger endowment. It’s equally tempting to try to erase projected deficits or to fund necessary programs simply by raising fundraising goals. After all, a board member’s role includes being a visionary and ensuring...

Fundraising Misconceptions in 2021April 1, 2021

written by Jessica Browning, Principal & Executive Vice Presidentoriginally featured as a guest blog for the Dorothy A. Johnson Center for Philanthropy Over the last twelve months, philanthropy has been on a roller coaster ride and we, as fundraising professionals, have done our best to hold on. Many of us closed our eyes in fear...

Dynamic and Disruptive Forces are Increasingly at WorkMarch 1, 2021

Guest post by Teri Behrens, Ph.D, and Michael Layton, Ph.D This post first appeared as part of the Dorothy A. Johnson Center for Philanthropy's 11 Trends in Philanthropy for 2021 report in January 2021. View the full report at this link: https://johnsoncenter.org/trends The Nonprofit Ecosystem At the Dorothy A. Johnson Center for Philanthropy, we think of philanthropy as...

What’s Driving Record Giving
May Surprise You
February 8, 2021

Written by Jim Bush, Principal and President KPIs Donors are actively giving large and transformational gifts despite the pandemic. We’ve seen ample evidence of generosity across the country and across nonprofit sectors.  There are two primary factors motivating today’s record gifts.  Understanding these motivators is key to securing the transformational gifts that are on the...

Why We Predict 2021 Will Be the Year of the Transformational Gift
January 4, 2021

Written by Jessica Browning, Principal and Executive Vice President KPIs Giving during the pandemic has surprised us—in a good way.  From the beginning, we predicted that donors would be generous in response to the crisis, but we weren’t prepared for the levels of generosity we’ve witnessed. AFP’s Fundraising Effectiveness Project, which tracks quarterly giving in...

How SUNY College Secured Second Largest Gift in History
December 22, 2020

“It was a miraculous call,” says Stacy McIlduff, Vice President of Development and External Affairs at SUNY Schenectady. “It was the call we all hope for.” The call, from an anonymous SUNY Schenectady donor, resulted in the second largest gift in the college’s 51-year history.  McIlduff sees the gift as a result of best practices...

Proof that Donors
are Giving Big
December 7, 2020

Written by Jessica Browning, MBA, Principal and Executive Vice President Donors are giving. It’s a message we’ve been sending since the early days of the pandemic. But we’re revising that message based on what we’ve seen in the past month. Donors aren’t just giving…they’re stretching. It’s why we’re predicting that nonprofits will see substantial major gifts...

New KPIs to Define Fundraising Success During a Tumultuous YearNovember 19, 2020

Written by Sarah Evans Sprinkle, Senior Consultant KPIs As fundraisers, you’ve probably read every article on Key Performance Indicators (KPIs) to measure fundraising success. But those KPIs probably aren’t the best measure of success in a 2020 that has thrown us all some real curveballs.  Because the Winkler Group has had the opportunity to serve...

Struggling to Execute an Overly Complicated Strategic Plan?November 4, 2020

Download Full Guide We all know the importance of strategic planning. But there’s probably a good chance that you have been involved in a strategic planning process that didn’t work.  One that resulted in a beautiful list of goals and objectives—but sat on a shelf, unopened.  Or one that was so detailed, staff was too...

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

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