Your Annual Fund and Capital Campaign Should be Partners, not CompetitorsDecember 3, 2018

The holidays are here, and excitement is buzzing as we set-up decorations, visit our loved ones, find the perfect gift, and snap the family holiday card. But all this holiday cheer is also coupled with sheer exhaustion. In the season of giving, are we asking our donors to give to too many initiatives, particularly if...

Can Football Teach Us How to be Better Fundraisers?November 1, 2018

By: Tim Winkler, Founder and CEO of the Winkler Group It's the most wonderful time of the year...college football season. One simple lesson from my own college football days has stuck with me all these years, and it's one that applies as much to fundraising as it does to football. One of my teammates had...

Mastering Nonprofit Communications: Three Short LessonsAugust 30, 2018

Messaging in the nonprofit world is just as important as in corporate America. But instead of getting someone to buy a product, our goal is donor investment in our communities, our universities, our churches. Embrace Vanity In today’s donor-speak, a three-letter word is all the rage.  The word is not “now,” although conveying a sense...

Never Underestimate the Power of PlanningAugust 13, 2018

As many of us who’ve worked in development know, there is never really a downtime when it comes to raising money. And, no matter how successful you were over the past year hitting your goals, it always seems like the celebration is short lived before the conversation turns to what needs to be accomplished next...

Giving USA 2018: Record giving again in 2017, but warning signs aheadJune 11, 2018

Giving in 2017 was the highest-ever inflation-adjusted level. Total US philanthropic giving exceeded $400 billion for the first time ever—reaching $410 billion in 2017.  Giving increased 5.2% in 2017 (or 3.2% adjusted for inflation).  Giving to all sectors increased, except giving to international affairs which declined by 4%.  The decline is largely due to donors...

Contributing to the Madness — March MadnessApril 5, 2018

The Winkler Group, like so many companies across the country, goes a bit crazy in March.  As the newest member of the team, I wanted to make a bold statement this year.  I wanted to solidify my spot as Rookie of the Year and see my name engraved on the firm’s NCAA Bracket Challenge trophy....

False Expectations: The Danger of Creative Campaign ReportingFebruary 22, 2018

In 2006, CASE created a campaign standards working group the nature of fundraising campaigns was changing, and CASE recognized the need for standards that schools, colleges, and universities could use to benchmark their campaigns against peer institutions. John Lippincott, CASE President at the time stated, “revisions were warranted due to the rapid growth in the scale...

Best Practice: The Perfect Prospect QualificationJanuary 25, 2018

Part II Part I in this series on the perfect prospect qualification process focused on wealth screening and using technology to begin your search for lead and major gifts. Today’s post will delve even deeper into the process and will introduce some of the best practices we’ve developed while leading hundreds of prospect qualification sessions. Who...

Tax Reform: Turn Uncertainty into OpportunityJanuary 15, 2018

The tax reform bill that passed last month has the potential to transform the philanthropic landscape by altering the financial incentive to give.  As professional fundraisers, it’s more important than ever before that we proactively make the case for the organizations and institutions we lead. The War Revenue Act of 1917 established the charitable giving...

In Pursuit of the Perfect Stranger: A New Model for Higher Ed Campaign ProspectingJanuary 8, 2018

The Winkler Group is proud to feature Farhana Mather, Director of Development, External Relations, and Strategic Initiatives, Columbia University, New York, in this month’s blog. University campaigns have traditionally been built on faculty, school and unit-based priorities and by tapping into their alumni affiliations based on the grateful mindset of graduates who want to give...

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

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