The Secret to a Larger Campaign Goal September 19, 2022

A few years ago, we received a call from a large university that needed help. Their campaign had stalled, and they didn’t know how they were going to get close to their goal.   Their case for support was a beautiful document full of many options for investment. They couldn’t understand why so few gifts had...

Balancing Staff and Donor Politics in Today’s Divisive LandscapeJuly 18, 2022

Politics have a way of oozing into every aspect of our lives these days, so why should the nonprofit world be any exception? compiled by Jim Bush, Jessica Browning, and Nikki Rach Among organizations like the ACLU or the NRA, there is little need to balance staff and donor beliefs because they are most likely...

Five Characteristics of the
Perfect Campaign Chair
July 6, 2022

The success of your capital campaign hinges on one early decision: who will chair the campaign? Understanding the qualities that make a great campaign chair and then recruiting the best possible leader are the most important factors in your ultimate success. When we work with clients to identify and recruit the best campaign chair, we...

Using Giving USA 2022 to Shape Your FY 22/23 Fundraising StrategiesJune 21, 2022

compiled by Jim Bush, Jessica Browning, and Nikki Rach Today is the day! Giving USA 2022 findings have been released. The highly anticipated yearly publication can help organizations choose how and where to use their resources in order to make the biggest impact. Find out what trends in charitable giving emerged in 2021. Which sector...

Fundraising in This EconomyJune 16, 2022

Between stock market downturns, inflation, and rising interest rates, the state of the economy is keeping many fundraisers up at night. Written by Jim Bush, Principal and President, Winkler Group Uncertainty seems to be the word of the day because no one knows what’s coming next—if we’ll be in a recession, or if the economy...

Six Ways to Recession-Proof Your FundraisingMay 17, 2022

Since the Winkler Group’s founding in 2004, we’ve seen three serious economic downturns: the Great Recession of 2008; the stock market dive of 2018; and the pandemic. Written by Jessica Browning, Principal and EVP, Winkler Group If these three circumstances have taught us anything, it’s the importance of staying the course. Keep fundraising. Keep building...

Academic Fundraisers: Use the Summer to Kickstart Next Year’s SuccessMay 12, 2022

Even if you aren't a university or independent school fundraiser, keep reading. Summer vacation is here! We all look forward to the slower pace that the summer months bring to us as administrators and educators. But don’t let the opportunities of summer pass you by. Summer is your chance to plan for next year by stepping...

Why a Shorter Strategic Plan is BetterApril 19, 2022

HAVE YOU EVER BEEN PART OF A STRATEGIC PLANNING PROCESS THAT DIDN'T WORK? Strategic plans are essential tools nonprofits, universities, hospitals, and cultural organizations use to advance their missions. But the traditional strategic plan is often ineffective.   Most of today’s nonprofit strategic plans are implemented over a five-year period. Yet by the end of year...

Rising Construction Costs: How to Keep
them from Derailing Your Campaign
April 12, 2022

High rates of inflation and supply chain disruptions have caused construction costs to soar. Written by Jessica Browning, Principal and EVP, Winkler Group If your academic institution or nonprofit organization is in a campaign or planning one to build new facilities, what can you do to mitigate the challenges associated with rising construction costs? There...

Opinion: A Challenging Climate Demands Commitment to FundraisingMarch 17, 2022

Inflation, the Great Resignation, and the war in Ukraine are all causes for fear and heartbreak. But now is not the time to pull back on fundraising, particularly as demand for services remains high. At the beginning of the pandemic—and during the 2008 recession—many nonprofits fell silent. They didn’t want to trouble their donors during...

For more resources:

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

  • Over $1 Billion Raised
  • Our campaigns achieve 117% of their original goals
  • Our consultants have 200 years of fundraising experience