WHAT MAKES SOME CAMPAIGNS WILDLY SUCCESSFUL WHILE OTHERS BARELY HIT THEIR GOALS? The answer is more straightforward than you think. Successful campaigns can be traced back to four fundamental elements—we call them pillars because they are as essential to a campaign as four walls are to a building. An organization that possesses the four pillars...
Written by Jessica Browning Three historic factors are converging right now to create a fundraising season for human service organizations that is like no other: the outpouring of support from donors during the pandemic, the federal government’s landmark investment in recovery, and a stock market that keeps climbing. The three factors are explained below, followed...
Download Full Whitepaper Watch the Webinar Written by Jessica Browning, Principal and Executive Vice President The nonprofit sector is facing a crisis: dangerously low donor retention rates. Today, less than half of the average organization’s donors (43.6 percent in 2020) will give again the following year (AFP Global, 2021). Over time, the impact of this...
EASY-TO-IMPLEMENT STRATEGIES DESIGNED TO BOOST RETENTION AND BETTER ENGAGE YOUR DONORS. Four of every five new donors will not give you a second gift. Consider the missed opportunities each of these four lapsed donors represent: future campaign lead gifts, trusted board members, annual major donors. Capturing their interest is so much harder than keeping it…so...
Written by Winkler Group Principals: Timothy M. Winkler, Sr., CEO; Jim Bush, President; Jessica Browning, Executive Vice President Please keep fundraising—even as the country grapples with increasing numbers of COVID cases. You may be hesitant to reach out and ask for your donors’ help, thinking they have more important things to focus on. If we have learned...
written by Jessica Browning, Principal & Executive Vice President A recent study by the Fundraising Effectiveness Project (FEP) found that the overall 2020 donor retention rate was 43.6%—and less than one in five donors who gave for the first time in 2019 to a charity didn’t give to the same charity last year (2020). Over...
written by Tim Winkler, Jim Bush, and Jessica Browning, Winkler Group Principals The Giving USA 2021 report can be summarized in four words: Americans are extremely generous. In a year filled with tremendous heartbreak, giving soared to record highs. Giving in 2020 grew 5.1 percent to $471.44 billion, a level we have never seen before. Giving as...
Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year. Donor retention isn’t hard. Clearly it’s worthwhile. So why are we, as fundraising professionals,...
written by Jessica Browning, Principal & Executive Vice Presidentoriginally featured as a guest blog for the Dorothy A. Johnson Center for Philanthropy Over the last twelve months, philanthropy has been on a roller coaster ride and we, as fundraising professionals, have done our best to hold on. Many of us closed our eyes in fear...
Guest post by Teri Behrens, Ph.D, and Michael Layton, Ph.D This post first appeared as part of the Dorothy A. Johnson Center for Philanthropy's 11 Trends in Philanthropy for 2021 report in January 2021. View the full report at this link: https://johnsoncenter.org/trends The Nonprofit Ecosystem At the Dorothy A. Johnson Center for Philanthropy, we think of philanthropy as...
The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)
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