How to Use Social Media to Cultivate Mid-Level DonorsJanuary 12, 2022

Ways development professionals can make the most of social media as a cultivation tool for mid-level donors. Written by Rachel Santos and Anna Lipscomb Like middle children, mid-level donors are prone to being overlooked. Not as intuitive as entry-level givers—nor as exciting as a six-figure major gift prospect—middle donors are stuck in a chasm between...

Trends that Will Shape
Philanthropy in 2022 – Part I
December 9, 2021

The last two years have been anything but predictable. Will 2022 be another aberration or will we return to pre-pandemic trends in giving? Written by Jessica Browning, Principal and EVP, Winkler Group We've seen the sector embrace the new and the old; developing innovative and creative solutions to meet and overcome challenges presented by the...

Winkler Group CEO Quoted in The Chronicle of Philanthropy and the Houston ChronicleNovember 30, 2021

Is Giving Tuesday helping or hurting fundraising? Written by Rachel Santos GivingTuesday is the juggernaut of all giving days. Last year, the giving day raised $2.47 billion in the United States—up 25% over 2019—adding to the $503 million raised earlier on GivingTuesdayNow, a special May 5 giving day meant to generate capital to meet pandemic...

Pioneering DAF Research Released TodayNovember 11, 2021

By Jim Bush, Principal and President, Editorial Review Board Member for Giving USA The Giving Institute released today their Special Report on Donor Advised Funds. The study—the largest of its kind to date—analyzed $75 billion in grant dollars from DAFs made to more than 240,000 recipient nonprofit organizations between 2014 and 2018. As members of...

It’s Time to Skip Giving TuesdayNovember 3, 2021

By Timothy M. Winkler Sr., MA, CFRE, Principal and CEO of the Winkler Group GivingTuesday—the Tuesday after Thanksgiving—is fast approaching, and many nonprofits will benefit from its messaging and its ability to generate philanthropy. People are reminded about the importance of making philanthropic investments. Many worthy organizations are brought to the forefront of our collective...

Taking the Mystery Out of Capital Campaigns: Four Benchmarks to SuccessOctober 6, 2021

WHAT MAKES SOME CAMPAIGNS WILDLY SUCCESSFUL WHILE OTHERS BARELY HIT THEIR GOALS? The answer is more straightforward than you think.  Successful campaigns can be traced back to four fundamental elements—we call them pillars because they are as essential to a campaign as four walls are to a building.  An organization that possesses the four pillars...

3 Factors Converge to Create Big Opportunities for Human Service OrganizationsOctober 1, 2021

Written by Jessica Browning Three historic factors are converging right now to create a fundraising season for human service organizations that is like no other:  the outpouring of support from donors during the pandemic, the federal government’s landmark investment in recovery, and a stock market that keeps climbing.  The three factors are explained below, followed...

A Smarter and Easier Way to Raise Money: Donor RetentionSeptember 1, 2021

Download Full Whitepaper Watch the Webinar Written by Jessica Browning, Principal and Executive Vice President The nonprofit sector is facing a crisis: dangerously low donor retention rates.  Today, less than half of the average organization’s donors (43.6 percent in 2020) will give again the following year (AFP Global, 2021). Over time, the impact of this...

Strategies to Turn New 2020 Donors into Leadership GiversAugust 24, 2021

EASY-TO-IMPLEMENT STRATEGIES DESIGNED TO BOOST RETENTION AND BETTER ENGAGE YOUR DONORS. Four of every five new donors will not give you a second gift.  Consider the missed opportunities each of these four lapsed donors represent: future campaign lead gifts, trusted board members, annual major donors.  Capturing their interest is so much harder than keeping it…so...

An open letter to fundraising professionals: Keep fundraising even as COVID spikesAugust 18, 2021

Written by Winkler Group Principals: Timothy M. Winkler, Sr., CEO; Jim Bush, President; Jessica Browning, Executive Vice President Please keep fundraising—even as the country grapples with increasing numbers of COVID cases. You may be hesitant to reach out and ask for your donors’ help, thinking they have more important things to focus on.  If we have learned...

For more resources:

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

  • Over $1 Billion Raised
  • Our campaigns achieve 117% of their original goals
  • Our consultants have 200 years of fundraising experience