An open letter to fundraising professionals: Keep fundraising even as COVID spikesAugust 18, 2021

Written by Winkler Group Principals: Timothy M. Winkler, Sr., CEO; Jim Bush, President; Jessica Browning, Executive Vice President Please keep fundraising—even as the country grapples with increasing numbers of COVID cases. You may be hesitant to reach out and ask for your donors’ help, thinking they have more important things to focus on.  If we have learned...

7 Practical Tips for Boosting Donor RetentionAugust 16, 2021

written by Jessica Browning, Principal & Executive Vice President A recent study by the Fundraising Effectiveness Project (FEP) found that the overall 2020 donor retention rate was 43.6%—and less than one in five donors who gave for the first time in 2019 to a charity didn’t give to the same charity last year (2020). Over...

Five Key Takeaways from Giving USA 2021: Member NotesJune 15, 2021

written by Tim Winkler, Jim Bush, and Jessica Browning, Winkler Group Principals The Giving USA 2021 report can be summarized in four words: Americans are extremely generous.    In a year filled with tremendous heartbreak, giving soared to record highs.  Giving in 2020 grew 5.1 percent to $471.44 billion, a level we have never seen before. Giving as...

An Easier Way to Raise MoneyMay 11, 2021

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

Fundraising Misconceptions in 2021April 1, 2021

written by Jessica Browning, Principal & Executive Vice Presidentoriginally featured as a guest blog for the Dorothy A. Johnson Center for Philanthropy Over the last twelve months, philanthropy has been on a roller coaster ride and we, as fundraising professionals, have done our best to hold on. Many of us closed our eyes in fear...

Dynamic and Disruptive Forces are Increasingly at WorkMarch 1, 2021

Guest post by Teri Behrens, Ph.D, and Michael Layton, Ph.D This post first appeared as part of the Dorothy A. Johnson Center for Philanthropy's 11 Trends in Philanthropy for 2021 report in January 2021. View the full report at this link: https://johnsoncenter.org/trends The Nonprofit Ecosystem At the Dorothy A. Johnson Center for Philanthropy, we think of philanthropy as...

Winkler Group Featured in the Southern Association of Independent Schools’ Current eNewsletterFebruary 17, 2021

Three Reasons to Be Optimistic About Independent School Fundraising in 2021 written by Jessica Browning, Principal & Executive Vice Presidentoriginally published in the Feb 10, 2021 SAIS eNewsletter SAIS (02/10/2021) – It may sound counterintuitive, but we see significant opportunity for independent schools to realize philanthropic growth in 2021, particularly in major gifts. So many...

What’s Driving Record Giving May Surprise YouFebruary 8, 2021

Written by Jim Bush, Principal and President KPIs Donors are actively giving large and transformational gifts despite the pandemic. We’ve seen ample evidence of generosity across the country and across nonprofit sectors.  There are two primary factors motivating today’s record gifts.  Understanding these motivators is key to securing the transformational gifts that are on the...

Why We Predict 2021 Will Be the Year of the Transformational Gift
January 4, 2021

Written by Jessica Browning, Principal and Executive Vice President KPIs Giving during the pandemic has surprised us—in a good way.  From the beginning, we predicted that donors would be generous in response to the crisis, but we weren’t prepared for the levels of generosity we’ve witnessed. AFP’s Fundraising Effectiveness Project, which tracks quarterly giving in...

How SUNY College Secured Second Largest Gift in History
December 22, 2020

“It was a miraculous call,” says Stacy McIlduff, Vice President of Development and External Affairs at SUNY Schenectady. “It was the call we all hope for.” The call, from an anonymous SUNY Schenectady donor, resulted in the second largest gift in the college’s 51-year history.  McIlduff sees the gift as a result of best practices...

For more resources:

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

  • Over $1 Billion Raised
  • Our campaigns achieve 117% of their original goals
  • Our consultants have 200 years of fundraising experience