An Easier Way to Raise MoneySeptember 1, 2020

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

GIVING USA: What Americans gave in 2019 and why it mattersJune 16, 2020

You’re out for a bike ride and you see a big hill ahead.  Do you slow down?  No, you build up speed because momentum will help you get over the hill faster and easier.  COVID-19 is a mountain we’re all still climbing.  Recovery is on the other side and we’re headed for it.  Knowing what...

What I’ve Learned from 15 Years Serving ClientsJanuary 1, 2020

As the Winkler Group turns 15 years old this year, I wanted to share with you a list of lessons I've learned while serving the clients that we are so grateful for. Honor the Lord in all we do. Always be proactive in seeking ways to improve. Daily. What excites me the most, after 15...

Do You See Disney in Our Logo?December 1, 2019

Someone asked me that at a conference years ago. I was taken aback at first, but then I started thinking about it. I laugh about it now but am also grateful because his legitimate question provided the opportunity to share what our logo actually stood for, as well as the story behind it. Not surprisingly,...

Philanthropy’s Ties to Our Nation’s BirthJuly 1, 2019

The founders of our country built more than just a new nation. They pioneered a new concept...philanthropy. In honor of Independence Day, the Winkler Group honors Benjamin Franklin's contributions to fundraising and the lessons that still ring true today. In 1751, Benjamin Franklin’s long-time friend, Dr. Thomas Bond, recognized that Philadelphia needed a facility to...

Giving USA 2019: Is the Boom Over?June 18, 2019

Written by Jessica Browning, Winkler Group Principal and EVP and member of Giving USA Editorial Board. Giving USA 2019 was released today. Here are our key takeaways from the highly anticipated report on philanthropic giving in America. Takeaway 1: Get Ready for a Slowdown? While 2018 giving increased in current dollars to $422.71 billion, there...

Crowdfunding’s Gruesome OriginsMarch 1, 2019

Crowdfunding is not new. It can be traced back 156 years to one of the darkest times in our nation’s history. Today, small contributors can raise large sums of money for a particular purpose with ease thanks to the Internet. But the first crowdfunding project actually occurred in 1863…long before the world wide web. It...

2018 Giving Results: Don’t Be Fooled by the IncreaseFebruary 26, 2019

Charitable giving was up once again in 2018; however, the numbers should be a wake-up call to everyone in development and advancement. Giving in 2018 was up 1.6% over the prior year. But remember, it increased by 8% in 2017. The increase in giving came from gifts of $1,000 and above (which rose 2.6% over...

WG Leads Two Sessions at SUNY ConferenceFebruary 2, 2019

Winkler Group Principal Jim Bush and Senior Managing Consultant Nikki Rach were featured presenters at the SUNY Community College Chief Advancement Officers conference in Latham, New York, last month. Designed to bring together college presidents, foundation board members, and advancement staff, the conference was an opportunity to share best practices in fundraising for two-year colleges....

Lessons from America’s First Hospital Capital CampaignJanuary 17, 2019

As we begin a new year, it’s the perfect time to look back even as we look ahead. Philanthropy in America is as old as America itself, and it’s one of our country’s greatest strengths. Come with us as we recount the first hospital campaign—one that was launched even before we declared our independence. We...

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

  • Over $1 Billion Raised
  • Our campaigns achieve 117% of their original goals
  • Our consultants have 200 years of fundraising experience