New KPIs to Define Fundraising Success During a Tumultuous YearNovember 19, 2020

Written by Sarah Evans Sprinkle, Senior Consultant KPIs As fundraisers, you’ve probably read every article on Key Performance Indicators (KPIs) to measure fundraising success. But those KPIs probably aren’t the best measure of success in a 2020 that has thrown us all some real curveballs.  Because the Winkler Group has had the opportunity to serve...

Struggling to Execute an Overly Complicated Strategic Plan?November 4, 2020

We all know the importance of strategic planning. But there’s probably a good chance that you have been involved in a strategic planning process that didn’t work.  One that resulted in a beautiful list of goals and objectives—but sat on a shelf, unopened.  Or one that was so detailed, staff was too paralyzed to proceed.   ...

An Easier Way to Raise MoneySeptember 1, 2020

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

The One Thing Independent Schools Should be Doing Right NowAugust 3, 2020

Q&A with Debra Wilson, President of the Southern Association of Independent Schools Winkler Group Principals Jim Bush and Jessica Browning had the honor of sitting down with Debra Wilson, president of SAIS, to discuss the state of independent school enrollment, the hidden value of the pandemic to heads of school, and why she’s optimistic about...

Community Colleges: Don’t Squander This OpportunityJuly 1, 2020

Community colleges are having a moment.  Foundation directors and advancement teams: take advantage of it. You and I know that community colleges power our economy.  They also provide an access to education that breaks down barriers and builds bridges across neighborhoods.  In short, America has never needed two-year and community colleges more than we do...

GIVING USA: What Americans gave in 2019 and why it mattersJune 16, 2020

You’re out for a bike ride and you see a big hill ahead.  Do you slow down?  No, you build up speed because momentum will help you get over the hill faster and easier.  COVID-19 is a mountain we’re all still climbing.  Recovery is on the other side and we’re headed for it.  Knowing what...

Developing a Plan to Fundraise Through the Next Three MonthsMarch 27, 2020

As many nonprofit organizations brace for what will likely be another major recession, there is a lot of uncertainty about how nonprofits can continue to serve the people who need them.  One of your top priorities moving forward will be to ensure the financial sustainability and stability of your organization.  Now is not a time...

What I’ve Learned from 15 Years Serving ClientsJanuary 1, 2020

As the Winkler Group turns 15 years old this year, I wanted to share with you a list of lessons I've learned while serving the clients that we are so grateful for. Honor the Lord in all we do. Always be proactive in seeking ways to improve. Daily. What excites me the most, after 15...

Do You See Disney in Our Logo?December 1, 2019

Someone asked me that at a conference years ago. I was taken aback at first, but then I started thinking about it. I laugh about it now but am also grateful because his legitimate question provided the opportunity to share what our logo actually stood for, as well as the story behind it. Not surprisingly,...

Philanthropy’s Ties to Our Nation’s BirthJuly 1, 2019

The founders of our country built more than just a new nation. They pioneered a new concept...philanthropy. In honor of Independence Day, the Winkler Group honors Benjamin Franklin's contributions to fundraising and the lessons that still ring true today. In 1751, Benjamin Franklin’s long-time friend, Dr. Thomas Bond, recognized that Philadelphia needed a facility to...

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

  • Over $1 Billion Raised
  • Our campaigns achieve 117% of their original goals
  • Our consultants have 200 years of fundraising experience