By Timothy M. Winkler Sr., MA, CFRE, Principal and CEO of the Winkler Group GivingTuesday—the Tuesday after Thanksgiving—is fast approaching, and many nonprofits will benefit from its messaging and its ability to generate philanthropy. People are reminded about the importance of making philanthropic investments. Many worthy organizations are brought to the forefront of our collective...
WHAT MAKES SOME CAMPAIGNS WILDLY SUCCESSFUL WHILE OTHERS BARELY HIT THEIR GOALS? The answer is more straightforward than you think. Successful campaigns can be traced back to four fundamental elements—we call them pillars because they are as essential to a campaign as four walls are to a building. An organization that possesses the four pillars...
Written by Jessica Browning Three historic factors are converging right now to create a fundraising season for human service organizations that is like no other: the outpouring of support from donors during the pandemic, the federal government’s landmark investment in recovery, and a stock market that keeps climbing. The three factors are explained below, followed...
Ways nonprofit leaders can stay on track to achieve organizational goals in the midst of the tight labor market. Written by Anna Lipscomb On the heels of the COVID-19 pandemic, organizations face a new problem: The Great Resignation. According to the Forbes Business Council, in April of 2021, more people quit their jobs than during...
Download Full Whitepaper Watch the Webinar Written by Jessica Browning, Principal and Executive Vice President The nonprofit sector is facing a crisis: dangerously low donor retention rates. Today, less than half of the average organization’s donors (43.6 percent in 2020) will give again the following year (AFP Global, 2021). Over time, the impact of this...
Tim Smeal, Senior Consultant Charleston—The Winkler Group, a national nonprofit consulting firm headquartered in Charleston, South Carolina, announces the promotion of Tim Smeal to the role of Senior Consultant. Mr. Smeal is based in the Winkler Group’s New York office. Mr. Smeal is the former Director of Development at the Jamestown Community College Foundation, where...
EASY-TO-IMPLEMENT STRATEGIES DESIGNED TO BOOST RETENTION AND BETTER ENGAGE YOUR DONORS. Four of every five new donors will not give you a second gift. Consider the missed opportunities each of these four lapsed donors represent: future campaign lead gifts, trusted board members, annual major donors. Capturing their interest is so much harder than keeping it…so...
Written by Winkler Group Principals: Timothy M. Winkler, Sr., CEO; Jim Bush, President; Jessica Browning, Executive Vice President Please keep fundraising—even as the country grapples with increasing numbers of COVID cases. You may be hesitant to reach out and ask for your donors’ help, thinking they have more important things to focus on. If we have learned...
written by Jessica Browning, Principal & Executive Vice President A recent study by the Fundraising Effectiveness Project (FEP) found that the overall 2020 donor retention rate was 43.6%—and less than one in five donors who gave for the first time in 2019 to a charity didn’t give to the same charity last year (2020). Over...
Written by Timothy M. Winkler, Sr., M.A., CFRE Redefining Fundraising Excellence. That’s been the Winkler Group’s tagline for the last two decades. It captured the essence of our hands-on campaign model that challenged the status quo. It addressed tackling a profession known for its generic, boilerplate approach. It also spoke to establishing a new standard in delivering excellence, creativity, and results for organizations. In short, it...
The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)
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