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Blog header graphic that features a text box to the left that reads "Press Release: Staffing Changes". To the right is a picture of a smiling woman with short hair and a blue patterned top, Jennifer Morgan. To the right of her is a smiling woman with medium-length blonde hair and an orange dress, Rachel Santos.

Winkler Group Names New Director of Marketing and Senior Consultant

September 4, 2024

The Winkler Group, a national full-service fundraising consulting firm, is proud to announce two key promotions—Rachel Santos, Director of Marketing, and Jennifer Morgan, Senior Consultant.

A group of volunteers work together to plant a tree sapling.

Cultivating Volunteers Into Your Donor Pipeline: 5 Steps

September 3, 2024

Volunteers already have incredible potential to become donors. By tapping into their generosity and passion for your mission, you can support your fundraising efforts and potentially even find new major donors. Your success will rely on your ability to fully integrate volunteers into the donor pipeline and treat them the same as other potential donors.

Five Ways to Find New Major Donors in Your Database

July 29, 2024

Identifying major donors goes beyond simply considering their financial capacity. This resource offers actionable strategies and tools to help you identify and cultivate major donors, implement effective moves management strategies, and maximize your fundraising efforts for long-term success.

A group of nonprofit employees discuss their social media strategy

How to Use Social Media to Cultivate Mid-Level Donors

July 24, 2024

Social media is one of the most powerful tools for cultivating relationships with mid-level donors. This guide will show you how and why developing a social media strategy that prioritizes them is worth your time.

Webinar: Decoding Giving USA 2024

Webinar: Decoding Giving USA and the State of Philanthropy in America

July 10, 2024

Just in time for year-end giving and 2025 fundraising strategies, the Winkler Group’s August webinar series will unlock the secrets behind Giving USA so you can use the data to leverage current trends in giving. These events are part of the Winkler Group’s 20th Anniversary Webinar Series and will explore donor behaviors, emerging trends, and the ever-evolving landscape of charitable giving.

Five Giving USA 2024 Takeaways: What Every Fundraiser Needs to Know

June 25, 2024

A record $557 billion in gifts masks deeper issues—what does it mean for front-line fundraisers? Our takeaways pass both the “So What” and “What's in It for Me” tests. We provide practical insights you can use in conversations with board members, share with donors, and apply to boost your giving.

Five Giving USA Takeaways: What Every Independent School Fundraiser Needs to Know

June 25, 2024

We have compiled five Giving USA 2024 takeaways tailored specifically for independent school fundraisers that pass the “So What?” test. Delve into the key takeaways and explore the challenges and opportunities that lie ahead for fundraisers and the philanthropic sector.

On-Demand: Major Gifts Before and After, How One Institution Grew Annual Giving By 74%

June 7, 2024

This insightful webinar, led by Jim Bush, President of the Winkler Group, and Blake Rickman, Vice Chancellor for Advancement at the University of Arkansas – Fort Smith (UAFS), reveals how UAFS achieved a remarkable transformation in its major giving program, resulting in a 74% increase in annual giving during the first year of its comprehensive campaign.

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