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The Winkler Group, a national full-service fundraising consulting firm, is proud to announce two key promotions—Rachel Santos, Director of Marketing, and Jennifer Morgan, Senior Consultant.

Volunteers already have incredible potential to become donors. By tapping into their generosity and passion for your mission, you can support your fundraising efforts and potentially even find new major donors. Your success will rely on your ability to fully integrate volunteers into the donor pipeline and treat them the same as other potential donors.

Identifying major donors goes beyond simply considering their financial capacity. This resource offers actionable strategies and tools to help you identify and cultivate major donors, implement effective moves management strategies, and maximize your fundraising efforts for long-term success.

Social media is one of the most powerful tools for cultivating relationships with mid-level donors. This guide will show you how and why developing a social media strategy that prioritizes them is worth your time.

Just in time for year-end giving and 2025 fundraising strategies, the Winkler Group’s August webinar series will unlock the secrets behind Giving USA so you can use the data to leverage current trends in giving. These events are part of the Winkler Group’s 20th Anniversary Webinar Series and will explore donor behaviors, emerging trends, and the ever-evolving landscape of charitable giving.

A record $557 billion in gifts masks deeper issues—what does it mean for front-line fundraisers? Our takeaways pass both the “So What” and “What's in It for Me” tests. We provide practical insights you can use in conversations with board members, share with donors, and apply to boost your giving.

We have compiled five Giving USA 2024 takeaways tailored specifically for independent school fundraisers that pass the “So What?” test. Delve into the key takeaways and explore the challenges and opportunities that lie ahead for fundraisers and the philanthropic sector.

This insightful webinar, led by Jim Bush, President of the Winkler Group, and Blake Rickman, Vice Chancellor for Advancement at the University of Arkansas – Fort Smith (UAFS), reveals how UAFS achieved a remarkable transformation in its major giving program, resulting in a 74% increase in annual giving during the first year of its comprehensive campaign.