Two Unprecedented Crises Facing Fundraisers

As if a national pandemic wasn’t enough, a second crisis has hit our country and has left so many of us sad, angry, and in despair. 

Many fundraisers are questioning, once again, whether now is an appropriate time to communicate with donors and ask them for support.

Our message is clear: it is more important now than ever to communicate with your donors.  And yes, it is not just okay, but critical that you ask for their investment.  Our country is rightfully desperate for justice and unity.  Nonprofits can help find solutions—but they can’t do it without donor support.  

Over the past few months, donors have made their voices clear by giving in record numbers.  They are using their gifts to counter helplessness and work towards healing.  A recent nationwide survey showed that 84% of donors to different organizations intend to give as much or more than they did last year.

Here in Charleston, the Citadel’s Day of Giving raised $1.22 million—a 61% increase over 2019.  PURE Theater’s giving over the past three months is up 643%, while One80 Place has seen a 54% increase.  Giving to Community Hope Center, one of our clients in Central Florida, is up more than 700% over the past two months.  These aren’t just frontline organizations—donors are supporting organizations across all sectors.

There is a caveat to our message.  Your solicitations must be genuine; they must acknowledge the struggles that many of us are facing.  But they must also show an optimism that stems from the good work nonprofits can do to solve our community problems—or at least walk beside us as we work to heal and recover. 

Latest Resources & Events

A Smarter and Easier Way to Raise Money: Donor Retention

February 22, 2024

One of the easiest ways to raise more money this year is to increase your donor retention rate—even a one percent increase can significantly boost your philanthropic revenue. This resource outlines some intentional and easy-to-implement strategies that will boost retention rates.

Fundraising Lessons from the Best Neighborhood in America, image shows two story brick homes all in a row with american flags flying off their porches

Fundraising Lessons from the Best Neighborhood in America

February 16, 2024

From monthly volunteer initiatives to creative fundraising for the local mailman, our neighborhood exemplifies the adage that it's easier to get someone who cares to give money than to get someone with money to care. Learn how focusing on genuine connections over wealth can lead to long-lasting donor relationships, providing a roadmap for sustainable and impactful fundraising efforts.

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