We mourn the loss of Molly F. Greene, Water Mission co-founder

This blog, part of our Fundamentals series, provides essential steps for developing a year-round fundraising calendar. Learn how to assess your current operations, set long-term goals, and plan detailed activities to stay organized and drive mission impact.

For too long, the everyday donor has been overlooked in favor of major gifts and megadonors, leaving the nonprofit sector vulnerable. This article explores how societal shifts, tax reforms, and declining trust have fueled a generosity crisis—and why it's time to refocus on everyday donors as the backbone of philanthropy.