New KPIs to Define Fundraising Success During a Tumultuous YearNovember 19, 2020

Written by Sarah Evans Sprinkle, Senior Consultant KPIs As fundraisers, you’ve probably read every article on Key Performance Indicators (KPIs) to measure fundraising success. But those KPIs probably aren’t the best measure of success in a 2020 that has thrown us all some real curveballs.  Because the Winkler Group has had the opportunity to serve...

Struggling to Execute an Overly Complicated Strategic Plan?November 4, 2020

We all know the importance of strategic planning. But there’s probably a good chance that you have been involved in a strategic planning process that didn’t work.  One that resulted in a beautiful list of goals and objectives—but sat on a shelf, unopened.  Or one that was so detailed, staff was too paralyzed to proceed.   ...

Winkler Group Expands
Charleston Presence
October 22, 2020

Charleston—The Winkler Group announces a new position: Director of Finance and Operations. Katie Hajjar, veteran Charleston hospitality executive, has been named to the role. Her addition to the firm is in keeping with the Winkler Group’s long-standing commitment to client service andservant leadership. As part of the firm’s reorganization, Rachel Santos was named to Marketing...

Counterintuitive FundraisingOctober 15, 2020

By Timothy M. Winkler, Sr., MA, CFRE, Principal, Founder and CEO When I was younger—right out of college—I thought it would be cool to learn how to whitewater kayak.  I lived close to excellent kayaking spots, so I signed up for a three-day introductory class at a whitewater center in the mountains.  Over the course...

Bogged Down in a Strategic Plan That’s Too Unrealistic?October 1, 2020

We all know the importance of strategic planning.   But there’s probably a good chance that you have been involved in a strategic planning process that didn’t work.  One that resulted in a beautiful list of goals and objectives—but sat on a shelf, unopened.  Or one that was so detailed, staff was too paralyzed to proceed.   ...

Why You Must Engage Your Alumni Virtually—and How to Do ItSeptember 24, 2020

Written by Courtney Brady, Senior Consultant Homecoming is a vital event for alumni relations and development.  But thanks to COVID-19, most schools are cancelling or postponing their celebrations.  So how do you connect with alumni, cultivate high-level donors, and keep them connected to your school without being face to face?  Here are a few ways...

Why Retaining Your New COVID Donors MattersSeptember 14, 2020

Written by Jim Bush, Principal and President This is Part II in the Winkler Group's series on donor retention. Donor retention is one of the easiest ways to raise exponentially more funds.  Based on national averages, only 20% of new COVID-19 donors will give again next year.  If your nonprofit, hospital, arts organization, or university...

An Easier Way to Raise MoneySeptember 1, 2020

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

Record Enrollment, Remarkable Fundraising: How One Liberal Arts College is Thriving in a PandemicAugust 17, 2020

Written by Jessica Browning, Winkler Group Principal and EVP Even as the Coronavirus spread across the nation last March, Brevard College leaders had a vision and a path forward.  That plan, despite many distractions, has kept them focused on a strong future. The 167-year-old liberal arts college in the mountains of Western North Carolina has...

The One Thing Independent Schools Should be Doing Right NowAugust 3, 2020

Q&A with Debra Wilson, President of the Southern Association of Independent Schools Winkler Group Principals Jim Bush and Jessica Browning had the honor of sitting down with Debra Wilson, president of SAIS, to discuss the state of independent school enrollment, the hidden value of the pandemic to heads of school, and why she’s optimistic about...

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

  • Over $1 Billion Raised
  • Our campaigns achieve 117% of their original goals
  • Our consultants have 200 years of fundraising experience