Five Key Takeaways from Giving USA 2021: Member NotesJune 15, 2021

written by Tim Winkler, Jim Bush, and Jessica Browning, Winkler Group Principals The Giving USA 2021 report can be summarized in four words: Americans are extremely generous.    In a year filled with tremendous heartbreak, giving soared to record highs.  Giving in 2020 grew 5.1 percent to $471.44 billion, a level we have never seen before. Giving as...

An Easier Way to Raise MoneyMay 11, 2021

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

Winkler Group Invited to Lead Multiple Sessions at Planet Philanthropy 2021May 4, 2021

The Winkler Group is proud to sponsor and present at AFP Florida's Planet Philanthropy, held June 6 – 8 at the Caribe Royale Resort in Orlando. The annual event draws hundreds of nonprofit leaders from across the state to learn best practices from each other and from industry leaders.  This year marks the eighth time the Winkler Group...

Only Fools Rush In: Measure Your Next Campaign with This Free ResourceApril 20, 2021

So, you’re thinking about a capital campaign. Chances are, your board is asking:  How much can we raise?  And how quickly can we start raising money? Dream big, but don’t jump in too quickly.  Starting a campaign without a campaign study is like building a house without a blueprint.  Our newest resource, The Campaign Readiness...

Waiting to Launch Your Campaign is a MistakeApril 14, 2021

By Jim Bush, Winkler Group President and Principal When the economy is strong, giving is strong. Too many fundraising professionals are still hiding behind economic uncertainty as a reason to keep their ambitious plans on hold.  It’s time to dust off those plans.  Why? The experts predict strong economic growth for the rest of 2021. ...

Danger Ahead: Allowing Want to Drive Academic Fundraising GoalsApril 8, 2021

It’s tempting for a trustee to dream about what could be accomplished with a new science lab, more scholarships, or even a larger endowment. It’s equally tempting to try to erase projected deficits or to fund necessary programs simply by raising fundraising goals. After all, a board member’s role includes being a visionary and ensuring...

Fundraising Misconceptions in 2021April 1, 2021

written by Jessica Browning, Principal & Executive Vice Presidentoriginally featured as a guest blog for the Dorothy A. Johnson Center for Philanthropy Over the last twelve months, philanthropy has been on a roller coaster ride and we, as fundraising professionals, have done our best to hold on. Many of us closed our eyes in fear...

WINKLER GROUP OPENS NEW YORK OFFICEApril 1, 2021

Veteran Fundraiser to Head New Office Charleston—The Winkler Group has expanded to New York. Tim Smeal, a career nonprofit fundraiser with two decades of experience, has been tapped to lead the firm’s new office. Tim is the former Director of Development at the Jamestown Community College Foundation, where he oversaw the campaign study for the...

WINKLER GROUP CLIENT AMERICAN BATTLEFIELD TRUST RECEIVES $300,000 GIFTMarch 22, 2021

American Battlefield Trust, a Winkler Group partner based in Washington, D.C., received a $300,000 gift from the Darla Moore Foundation to support the Liberty Trail. The gift is yet another example of a significant trend we are seeing in philanthropy: donors are actively giving major gifts despite the pandemic. The Liberty Trail, launched in 2019...

Winkler Group Announces New Resources PageMarch 9, 2021

Written by Rachel Santos, Marketing, Sales, and Client Services Coordinator We’ve redesigned our resources page with you in mind. We’re delighted to announce the second edition of our resources page on the Winkler Group website. In 2004, the Winkler Group first introduced our unique brand of servant leadership to the fundraising and strategic planning world. ...

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

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