Why You Must Engage Your Alumni Virtually—and How to Do ItSeptember 24, 2020

Written by Courtney Brady, Senior Consultant Homecoming is a vital event for alumni relations and development.  But thanks to COVID-19, most schools are cancelling or postponing their celebrations.  So how do you connect with alumni, cultivate high-level donors, and keep them connected to your school without being face to face?  Here are a few ways...

Why Retaining Your New COVID Donors MattersSeptember 14, 2020

Written by Jim Bush, Principal and President This is Part II in the Winkler Group's series on donor retention. Donor retention is one of the easiest ways to raise exponentially more funds.  Based on national averages, only 20% of new COVID-19 donors will give again next year.  If your nonprofit, hospital, arts organization, or university...

An Easier Way to Raise MoneySeptember 1, 2020

Written by Jim Bush, Principal and President You can raise significantly more money each year by just keeping your current donors happy and fulfilled. A 1% increase in retention rates can mean as much as $123,000 in new revenue next year.  Donor retention isn’t hard.  Clearly it’s worthwhile.  So why are we, as fundraising professionals,...

Record Enrollment, Remarkable Fundraising: How One Liberal Arts College is Thriving in a PandemicAugust 17, 2020

Written by Jessica Browning, Winkler Group Principal and EVP Even as the Coronavirus spread across the nation last March, Brevard College leaders had a vision and a path forward.  That plan, despite many distractions, has kept them focused on a strong future. The 167-year-old liberal arts college in the mountains of Western North Carolina has...

The One Thing Independent Schools Should be Doing Right NowAugust 3, 2020

Q&A with Debra Wilson, President of the Southern Association of Independent Schools Winkler Group Principals Jim Bush and Jessica Browning had the honor of sitting down with Debra Wilson, president of SAIS, to discuss the state of independent school enrollment, the hidden value of the pandemic to heads of school, and why she’s optimistic about...

Canceling Your Fall Event? You Can Still Raise Money Virtually with These TipsJuly 21, 2020

By Courtney Brady, Senior Consultant and Event Specialist The fall event season is upon us. Many of you are facing the tough decision to cancel your gala or other event because of COVID-19.  Yes, you can go virtual and still raise money. But where do you start? Going virtual does not have to be overly...

Community Colleges: Don’t Squander This OpportunityJuly 1, 2020

Community colleges are having a moment.  Foundation directors and advancement teams: take advantage of it. You and I know that community colleges power our economy.  They also provide an access to education that breaks down barriers and builds bridges across neighborhoods.  In short, America has never needed two-year and community colleges more than we do...

GIVING USA: What Americans gave in 2019 and why it mattersJune 16, 2020

You’re out for a bike ride and you see a big hill ahead.  Do you slow down?  No, you build up speed because momentum will help you get over the hill faster and easier.  COVID-19 is a mountain we’re all still climbing.  Recovery is on the other side and we’re headed for it.  Knowing what...

Two Unprecedented Crises Facing FundraisersJune 9, 2020

As if a national pandemic wasn’t enough, a second crisis has hit our country and has left so many of us sad, angry, and in despair.  Many fundraisers are questioning, once again, whether now is an appropriate time to communicate with donors and ask them for support. Our message is clear: it is more important...

Nonprofits Can, and Will, Unify UsJune 4, 2020

The past week has crystalized our belief that nonprofit organizations are critical to our communities. They perpetuate good in the world.  They drive social justice and human dignity.  We are honored to walk beside these organizations as they help communities heal and grow together. We tell our consultants that listening is their most important tool.  By listening...

The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)

  • Over $1 Billion Raised
  • Our campaigns achieve 117% of their original goals
  • Our consultants have 200 years of fundraising experience