The Secret to a Larger Campaign Goal 

A few years ago, we received a call from a large university that needed help.


Their campaign had stalled, and they didn’t know how they were going to get close to their goal.  

Their case for support was a beautiful document full of many options for investment. They couldn’t understand why so few gifts had come in, and why those that had were far below expectations.  

Digging deeper, we learned that the university’s trustees and administration had set the campaign’s priorities by themselves. Alumni and constituents hadn’t been asked to weigh in, so the university had no way of knowing that their donors had no interest in funding them.  

There was no buzz around the campaign because key alumni with social capital hadn’t been involved up front. Messaging was falling flat and was being driven only by advancement staff—not by donors’ peers. 

The university was facing a crisis—a failed campaign.  

Sadly, it was a crisis that could’ve easily been avoided.  

The Winkler Group’s newest resource, The Secret to a Larger Campaign Goal, is a 5-minute read for anyone considering a capital campaign in the next 18 months.


It’s designed to help development and advancement professionals avoid common campaign pitfalls and plan for a campaign that maximizes investment.  

The Secret to a Larger Campaign Goal includes practitioner tips like: 

  • How to achieve a larger goal in a shorter amount of time.  
  • The four benchmarks that will make or break a campaign 
  • Creating the messaging that will inspire donors to stretch in their giving 
  • How long a campaign feasibility study should take and cost 
  • Identifying who will be the best campaign volunteers  
  • How to determine the internal and external gaps that commonly exist in development/advancement operations. 


The Secret to a Larger Campaign Goal
is part of the Winkler Group’s series of resources designed to help nonprofit institutions and organizations fuel their vision. More fundraising resources are available here

Latest News & Resources

Winkler Group Principals Named CASE Speakers

November 16, 2022

Winkler Group Principals Jim Bush and Jessica Browning have been selected by the Council for Advancement and Support of Education (CASE) to serve as two of eight faculty members and speakers.

Winkler Group Expands Client Services Team, Mark McGrew Named Project Manager

November 05, 2022

The Winkler Group expanded its client services team with the creation of a new project manager position. Mark McGrew, a Summerville, S.C., native with project management and communications experience, has been tapped for the position.

Ready to launch a capital campaign?