Your database is likely full of solid major donor prospects. But how do you determine who they are—and how to build a strategy that ends with a major gift?
The Winkler Group’s latest resource, Find New Major Donors Hiding in Your Database, outlines five strategies that will help you build a thriving major gifts program.
By downloading this quick read, you’ll discover how to revolutionize your approach to major donor prospects:
- Identify which lower and mid-level donors are most likely to become major donors.
- Engage volunteers to raise major gifts.
- Ask the right discovery questions.
- Utilize major donor cultivation strategies with the highest ROI.
- Right-size your major gift portfolios.
⇣ Click below to get the guide ⇣
What are the key strategies for boosting major giving?
The Winkler Group has helped countless academic institutions, healthcare organizations, and nonprofits transform their major gifts programs. Find New Major Donors Hiding in Your Database is a quick read filled with strategies you can implement today to boost your major giving. In ten minutes—the time it will take you to read this resource—you will find tools to:
- mine your annual fund for major gift prospects.
- incorporate AI and predictive modeling to increase your prospect pool.
- implement effective moves management strategies.
- treat your donors like investors.
- bring in other departments to help with cultivation.
- know when your donors are ready to be solicited.
True major gift fundraising is deliberate. It takes time, but the reward is worth the effort. Major donors are those donors who will be there in a crisis. They are your campaign’s lead donors. They are your advocates and your ambassadors. Treat them like investors, and they will be by your side through the highs and the lows.
We’ve helped thousands of fundraising professionals become major giving experts. All our strategies and best practices are here in this resource.
Find New Major Donors Hiding in Your Database: Five Strategies for Success is part of the Winkler Group’s series of resources designed to help institutions and organizations fuel their vision. More fundraising resources are available here.
