Written by Jessica Browning, MBA, Principal and Executive Vice President
Donors are giving. It’s a message we’ve been sending since the early days of the pandemic.
But we’re revising that message based on what we’ve seen in the past month. Donors aren’t just giving…they’re stretching. It’s why we’re predicting that nonprofits will see substantial major gifts before 2020 ends.
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Schedule a free customized assessment of your case for support.
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They were all made in response to a bold vision for what’s next. Donors, exhausted by the pandemic, are looking to the future and giving to ensure the causes they care deeply about thrive post-pandemic. They’re using their gifts to show their commitment to the causes, universities, and churches they love.
As you look towards 2021, make sure you’re ready for these transformational gifts by making your case for the future. Otherwise, your donors will look elsewhere.
And if you are hesitant to consider launching a capital campaign in the coming months, don’t be. There has never been a better time to consider a campaign backed by a big and transformational vision for your future.
For more proof that donors are giving, read this blog by Winkler Group Principal, Founder, and CEO Tim Winkler about Counterintuitive Fundraising.
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The generous will prosper: those who refresh others will themselves be refreshed.
(Proverbs 11:25)